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BWH Hotels, the parent company of hotel brands including Best Western Hotels & Resorts, WorldHotels, and SureStay Hotels, has disclosed a cybersecurity incident that exposed sensitive guest reservation data.
The company recently began notifying affected individuals after detecting unauthorized access within its systems earlier this year. According to the breach notification, BWH Hotels discovered the incident on April 22, 2026. The organization said attackers managed to obtain customer information stored within a web application connected to hotel reservations.
The stolen data reportedly includes customers’ names, email addresses, phone numbers, and home mailing addresses. Reservation-related details were also accessed, including booking confirmation numbers, stay dates, and special requests submitted by guests during reservations.
While the company did not reveal how many individuals were impacted, the exposed information appears to cover records generated between October 14, 2025, and April 22, 2026. BWH Hotels also did not specify how long the attackers may have remained inside its systems before the intrusion was identified.
According to the company’s Chief Technology Officer Bill Ryan, the attackers exploited a weakness in a web-based application that stored certain guest reservation information. However, the company stated that the compromised environment did not contain customers’ payment card details or banking information.
After identifying the intrusion, BWH Hotels said it immediately disabled the affected application and blocked the unauthorized access. The company also confirmed that external cybersecurity specialists were brought in to assist with the investigation, incident response, and additional security improvements.
Ryan further warned customers to remain cautious when receiving unexpected communications related to hotel reservations or travel bookings. Cybercriminals frequently use stolen reservation data to launch convincing phishing campaigns by impersonating hotels, travel agencies, or customer support teams.
The company advised customers not to respond to suspicious emails, text messages, WhatsApp messages, or phone calls requesting payments, login credentials, security codes, or verification details, even if those communications appear to reference an upcoming reservation or a BWH Hotels property. Customers were also encouraged to visit official websites directly instead of clicking links sent through messages.
Cybersecurity experts have repeatedly warned that hospitality companies remain attractive targets for attackers because hotel reservation systems store large volumes of personal information connected to travel activity. Even when financial records are not exposed, reservation data can still be valuable for social engineering scams, identity fraud, and targeted phishing operations.
In recent years, researchers have observed a rise in travel-related phishing schemes where attackers use stolen booking information to send fake payment requests or fraudulent reservation updates. Because these messages often contain real travel dates or hotel details, victims may find them more believable than ordinary scam attempts.
BWH Hotels operates approximately 4,300 properties across more than 100 countries and generates annual revenue exceeding $8.5 billion, making it one of the largest hospitality groups globally. The company has not publicly attributed the incident to any specific threat actor, and it remains unclear whether additional customer information may have been affected as the investigation continues.