Ads are the main source of income of any website, but due to the increase in the online ad-blocking tools their revenue came down exponentially.
To counter the effect of the ad-blocking tools publishers and media companies are trying new
softwares known as “anti-ad-blockers”. Software companies are encashing this situation by selling software designed to counteract the effects of ad-blocking.
PageFair, Sourcepoint, Secret Media and Admiral are the companies which are currently providing anti-ad-blockers. All the companies have different algorithm to tackle this situation, but everyone of them promises media companies to help them in recapture revenues lost because of ad-blocking users.
CEO of ad-blocking “revenue recovery” company Admiral, Dan Rua said that, “We really think the free internet is at risk because of ad-blocking, so these types of solutions are needed to turn the tide”.
Admiral, which recently raised $2.5 million to help build its platform, show ads to users with ad-blockers enabled, Mr. Rua, said that webpages are reloaded in a way that they are undetectable to most ad-blocking software.
Mr. Rua said, "His company is also working on tools publishers can use to encourage visitors to disable their ad-blockers, and to offer users ways to pay for content."
Meanwhile, in March this year, people using ad-blocking software who visited the The New York Times website had this message appearing on their computer screens: “The best things in life aren’t free”. It went on to explain that “advertising helps us fund our journalism.” It gave the visitors to disable their ad-blockers or pay for a subscription.
To counter the effect of the ad-blocking tools publishers and media companies are trying new
softwares known as “anti-ad-blockers”. Software companies are encashing this situation by selling software designed to counteract the effects of ad-blocking.
PageFair, Sourcepoint, Secret Media and Admiral are the companies which are currently providing anti-ad-blockers. All the companies have different algorithm to tackle this situation, but everyone of them promises media companies to help them in recapture revenues lost because of ad-blocking users.
CEO of ad-blocking “revenue recovery” company Admiral, Dan Rua said that, “We really think the free internet is at risk because of ad-blocking, so these types of solutions are needed to turn the tide”.
Admiral, which recently raised $2.5 million to help build its platform, show ads to users with ad-blockers enabled, Mr. Rua, said that webpages are reloaded in a way that they are undetectable to most ad-blocking software.
Mr. Rua said, "His company is also working on tools publishers can use to encourage visitors to disable their ad-blockers, and to offer users ways to pay for content."
Meanwhile, in March this year, people using ad-blocking software who visited the The New York Times website had this message appearing on their computer screens: “The best things in life aren’t free”. It went on to explain that “advertising helps us fund our journalism.” It gave the visitors to disable their ad-blockers or pay for a subscription.