Amazon is batting in favor of regulating and legislating the use of facial recognition technology and has written a long, detailed blog post detailing its stand on the issue.
In the blog post written by the Vice-President of Global Public Policy at Amazon Web Services (AWS), Michael Punke, the company revealed its "proposed guidelines" for the use of the technology by the companies, so that it cannot be used to discriminate.
Punke wrote that the company “supports the creation of a national legislative framework covering facial recognition through video and photographic monitoring on public or commercial premises.”
Amazon has faced criticism after tests by civil rights groups and ACLU found out that Amazon's face Rekognition functions are less accurate for black people. In January, two researchers reported an Amazon Web Services that determine the gender of the people in photos is also less accurate in the case of black women.
However, Amazon refuted the claims of the studies saying that the Rekognition was “not used properly" by the researchers.
Amazon wants legislation “that protects individual civil rights and ensures that governments are transparent in their use of facial recognition technology,” Punke wrote.
The blog post is seen as the move to counter the facial recognition backlash.
