Apparently, a research application was being run by Google, which could potentially violate Apple’s policies, the same way Facebook once did.
“Screenwise Meter” is the name of the infamous application, so being mentioned.
It’s an invitation-only program which works on collecting data and its monitoring onto phones and in return guarantees gift cards.
The application uses an “Enterprise Certificate”, named “Sideload” which was revoked from Facebook.
Due to this revocation, a lot of havoc was wreaked within the ‘employee-only’ apps of Facebook on iPhones.
After what happened with Facebook, there were likewise chances of Google’s certificate being revoked by Apple too.
But before that could happen, Google, shut its ‘Screenwise Meter’ down and apologized for putting the application into Apple’s Enterprise Program in the first place.
The application was always meant to be voluntary, cited one of the spokespersons of Google, and also that it has now been entirely disabled on all the iOS devices.