Earlier this week, Google rolled out a new Data Safety section for Android apps on Play Store to mention the type of data that is collected and given to third parties. It is the users' right to know why their data is collected and if the developer shares user data with a third party.
Besides this, users should know how application developers are protecting user data when an app is downloaded. The transparency measure, built in accordance with Apple's Privacy Nutrition Labels, was first announced by Google last year in May 2021.
The Data safety section will show up against all app listings on the digital storefront, presenting a unified view of what kind of data is getting collected, why it's being collected, and how it'll be used, also mentioning what data is shared with the third parties. Moreover, the labels may also show an app's security practices, for instance, data encryption in transit and if the user can ask for the data to be deleted.
Additionally, it will validate these practices against security standards like Mobile Application Security Verification Standard (MASVS). The feature will probably be rolled out for all users, app developers can expect a deadline of 20 July 2022 to finalize the work and update the users if there is any change in the apps' functionality or data handling practices.
Data safety may face similar concerns that Apple did, as the system is built entirely on an honor system, which needs app developers, to be honest, and clear about what they'll do with the data, avoiding listing it as inaccurate labels.
Since then, Apple said that the company will audit labels for authenticity, and make sure that these labels are dependable and don't give the users fake assurance about security.
"Google, last year, had said that it intends to institute a mechanism in place that requires developers to furnish accurate information and that it will mandate them to fix misrepresentations should it identify instances of policy violations," reports The Hacker News.
