The feud began when earlier this week, Musk, in a series of tweets accused Apple of halting most of the advertisements and threatening to remove the platform from its App Store. He added that this situation had become “a battle for the future of civilization.”
However, Apple’s chief executive tweeted on Wednesday that “Tim was clear that Apple never consider doing so.” While he did not say whether Apple’s advertising was discussed in the meeting.
The meeting between the two CEOs as numerous companies have halted spending on advertisements on Twitter, due to concerns over Elon Musk’s content moderation plan.
This would apparently be a major setback for Twitter since Twitter relies on advertisements for the majority of its aggregate revenue.
On Monday, the Twitter CEO accused apple of “censorship,” while also criticizing its policies, particularly the levies it imposes on purchases made through its App Store. “Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?” said Musk.
Later, Musk updated his Twitter followers that he was meeting with Mr. Cook at Apple’s headquarters, adding in his tweet: “Good conversation. Among other things, we resolved the misunderstanding about Twitter potentially being removed from the App Store. Tim was clear that Apple never considered doing so.” Meanwhile, Apple has not made any official comment on the said meeting.
Weeks after Mr. Musk became the chief executive, Twitter lost at least half of its major advertisers. This estimates a loss of nearly $750 million to the social media giant, as reported by Media Matters, a non-profit watchdog.
Some of the major advertisers lost included General Mills and Pfizer. Musk as well acknowledged that this defection has resulted in a “massive drop” in revenue, with the company losing $4 million per day.
Apple, on the other hand, is consistently one of the major advertisers on the social network company, spending over $100 million annually, as reported by Bloomberg.
