In the next decade, a tech-driven revolution is set to transform our roads as 95% of vehicles become AI-powered connected cars. These smart vehicles, while promising enhanced safety and convenience, come with a catch—each generating a whopping 25 gigabytes of data per hour. Come along as we take a closer look at the information these cars gather, helping you drive into the future with a better understanding and confidence.
In a recent study of over 2,000 car owners in the US, Salesforce research uncovered a surprising finding: most drivers need to be fully aware of what a 'connected car' is and what data it gathers. This highlights an opportunity for car makers to better explain the connected car experience and their data usage policies, especially with the rise of artificial intelligence.
LG takes the stage at CES 2024 in the tech spotlight, introducing exciting AI-driven products. Looking ahead, it's expected that 95% of vehicles on the road will be connected cars by 2030, each generating a hefty 25 gigabytes of data per hour – equivalent to streaming music for 578 hours. This data boom not only transforms the driving landscape but also offers car manufacturers a chance to guide us through this era of technological change.
Over 65% of drivers admit to being unfamiliar with the term 'connected car,' and more surprisingly, 37% have never heard it before. However, when explained, connected features like Apple CarPlay or Android Auto integration, gaming, video streaming, and driver assist features are ranked almost as important as the brand of the car itself.
The Need for Awareness
Despite the tech era, over 60% of drivers don't use popular apps such as Apple CarPlay and Android Auto for tasks like making calls or streaming music. This highlights a need for increased awareness about the advantages of connected cars.
Willingness to Pay for Advanced Features
Looking to their next vehicle purchase, 43% of drivers prioritise paying a premium for driver assist features, 33% for touchscreens, and 31% for smartphone integration. This shows a growing demand for advanced tech features in today's vehicles.
Balancing Data Sharing
A significant 68% of drivers believe automotive companies should collect personal data, but only 5% are okay with unrestricted collection. A majority (63%) prefers data collection on an opt-in basis, showcasing a delicate balance between benefits and privacy concerns.
Data Trading for Benefits
Drivers are open to sharing personal data for valuable benefits. As many as 67% are willing to trade data for better insurance rates, 43% for advanced driver personalization, and 36% for enhanced safety features.
Comfort Levels in Data Sharing
While about a third of drivers are comfortable with data on seatbelt usage (35%), driving speed (34%), and location and route history (31%), less than a fifth are okay with more invasive data collection, such as voice recordings (17%), biometrics (13%), and text messages or voice recording data (12%). This emphasises the importance of respecting privacy boundaries amidst emerging technicalities.
The automotive industry is on the brink of a transformation with innovations in connected cars taking the lead. At CES 2024, Qualcomm, collaborating with industry leaders, introduced a groundbreaking platform set to provide connected services throughout a vehicle's entire 20-year lifespan. Qualcomm is at the forefront, enriching customer experiences through personalised in-vehicle services. By securely tapping into user data stored within the vehicle, this approach offers tailored benefits like real-time alerts, personalised offers, proactive maintenance, and on-demand feature upgrades, taking the driving experience to new heights.
As we journey forward, the road of connected cars holds even more exciting prospects. Anticipate ongoing advancements that not only redefine your time behind the wheel but also contribute to a safer, more interconnected driving community.
