Eliminating Cookies: Google's Next Plan
Google has been planning to eliminate cookies for years, and today is the first of many planned quiet periods. About 30 million users, or 1% of the total, had their cookies disabled by the Chrome web browser as of this morning. Cookies will be permanently removed from Chrome by the end of the year—sort of.
Cookies are the original sin of the internet, according to privacy campaigners. For the majority of the internet's existence, one of the main methods used by tech businesses to monitor your online activity was through cookies. Websites use cookies from third firms (like Google) for targeted adverts and many other forms of tracking.
These are referred to as "third-party cookies," and the internet's infrastructure includes them. They are dispersed throughout. We may have sent you cookies if you visited Gizmodo without using an ad blocker or another type of tracking protection.
Years of negative press about privacy violations by Google, Facebook, and other internet corporations in 2019 were so widespread that Silicon Valley was forced to respond.
Project: Removing third-party cookies from Chrome
Google declared that it was starting a project to remove third-party cookies from Chrome. Google gets the great bulk of its money from tracking you and displaying adverts online. Since Chrome is used by almost 60% of internet users, Google's decision to discontinue the technology will successfully eliminate cookies forever.
First of all, on January 4, 2023, Google will begin its massive campaign to eradicate cookies. Here's what you'll see if you're one of the 30 million people who get to enjoy a cookieless web.
How to determine whether Google disabled your cookies
The first thing that will appear in Chrome is a popup that will explain Google's new cookie-murdering strategy, which it terms "Tracking Protection." You might miss it if, like many of us, you react to pop-ups with considerable caution, frequently ignoring the contents of whatever messages your computer wants you to read.
You can check for more indicators to make sure you're not getting a ton of cookies dropped on you. In the URL bar, there will be a small eyeball emblem if tracking protection is enabled.
If you wish to enable a certain website to use cookies on you, you can click on that eyeball. In fact, you should click on it because this change in Chrome is very certain to break some websites. The good news is that Chrome has a ton of new capabilities that, should it sense a website is having issues, will turn off Tracking Protection.
Finally, you can go check your browser’s preferences. If you open up Chrome’s settings, you’ll find a bunch of nice toggles and controls about cookies under the “Privacy and security” section. If they’re all turned on and you don’t remember changing them, you might be one of the lucky 30 million winners in Google’s initial test phase.
Google is still tracking you, but it’s a little more private
Of course, Google isn’t about to destroy its own business. It doesn’t want to hurt every company that makes money with ads, either, because Google is fighting numerous lawsuits from regulators who accuse the company of running a big ol’ monopoly on the internet.
You can now go check the options in your browser. The "Privacy and security" area of Chrome's settings contains a number of useful toggles and controls regarding cookies. If all of them are on and you don't recall turning them off, you could be among the fortunate 30 million individuals who won in Google's initial test phase.
You are still being tracked by Google, but it's a little more discreet
Naturally, Google has no intention of ruining its own company. It also doesn't want to harm other businesses that rely on advertising revenue, as Google is now defending itself against multiple cases from authorities who claim the corporation has a monopoly on the internet.
