If you are running a business in 2025, you're probably already using generative AI in some capacity. GenAI tools and chatbots, such as ChatGPT and Google Gemini, have become indispensable in a variety of cases, ranging from content production to business planning.
It's no surprise that more than 60% of businesses believe GenAI to be one of their top goals over the next two years. Furthermore, 87 percent of businesses are piloting or have already implemented generative AI tools in some way.
But there is a catch. The quality of your inputs determines how well generative AI tools perform. Effective prompting can deliver you accurate AI outputs that meet your requirements, whereas ineffective prompting can take you down the wrong path.
If you've been struggling to maximise the potential of AI technologies, it's time to rethink the cues you're employing. In this article, we'll look at the most common mistakes people make when asking AI tools questions, as well as how to avoid them.
What are AI prompts?
Prompts are queries or commands you give to generative AI tools such as ChatGPT or Claude. They are the inputs you utilise to communicate with AI models and instruct them on what to perform (or generate). AI models develop content based on the prompts you give them.
The more contextual and specific the questions, the more accurate the AI responds. For example, if you're looking for strategies to increase client loyalty, you can utilise the following generative AI prompt: "What are some cost-effective strategies to improve customer loyalty for a small business?”
Common AI prompt mistakes
Being too vague: Neither artificial intelligence nor humans can read minds. You may have a clear image of the problem you're attempting to solve, including limits, items you've explored or done, and potential objections. But, unless you ask a very specific inquiry, neither your human friends nor your AI assistance will be able to pull those images from your thoughts. When asking for assistance, be specific and complete.
Not being clear about the format: Would you prefer a list, a discussion, or a table? Do you want a comparison of factors or a detailed dive into the issues? The mistake happens when you ask a question but do not instruct the AI on how you want the response to be presented. This mistake isn't just about style and punctuation; it's about how the information is digested and improved for your final consumption. As with the first item on this list, be specific. Tell the AI what you're looking for and what you'll need to receive an answer.
Not knowing when to take a step back: Sometimes AI cannot solve the problem or give the level of quality required. Fundamentally, an AI is a tool, and one tool cannot accomplish everything. Know when to hold 'em and when to fold them. Know when it's time to go back to a search engine, check forums, or create your own answers. There is a point of diminishing returns, and identifying it will save you time and frustration.
How to write prompts successfully
- Use prompts that are specific, clear, and thorough.
- Remember that the AI is simply a program, not a magical oracle.
- Iterate and refine your queries by asking increasingly better questions.
- Keep the prompt on topic. Specify details that provide context for your enquiries.
