Passwords remain a staple of online security, despite their vulnerabilities. According to Verizon, nearly one-third of all reported data breaches in the past decade resulted from stolen credentials, including some of the largest cyberattacks in history.
In response, the tech industry has championed passkeys as a superior alternative to passwords. Over 15 billion accounts now support passkey technology, with major companies such as Amazon, Apple, Google, and Microsoft driving adoption.
However, widespread adoption remains sluggish due to concerns about portability and usability. Many users find passkeys cumbersome, particularly when managing access across multiple devices.
Cybersecurity startup Hawcx is addressing these passkey limitations with its innovative authentication technology. By eliminating key storage and transmission issues, Hawcx enhances security while improving usability.
Users often struggle with passkey setup and access across devices, leading to account lockouts and costly recovery—a significant challenge for businesses. As Dan Goodin of Ars Technica highlights, while passkeys offer enhanced security, their complexity can introduce operational inefficiencies at scale.
Hawcx, founded in 2023 by Riya Shanmugam (formerly of Adobe, Google, and New Relic), along with Selva Kumaraswamy and Ravi Ramaraju, offers a platform-agnostic solution. Developers can integrate its passwordless authentication by adding just five lines of code.
Unlike traditional passkeys, Hawcx does not store or transmit private keys. Instead, it cryptographically generates private keys each time a user logs in. This method ensures compatibility with older devices that lack modern hardware for passkey support.
“We are not reinventing the wheel fundamentally in most of the processes we have built,” Shanmugam told TechCrunch.
If a user switches devices, Hawcx’s system verifies authenticity before granting access, without storing additional private keys on the new device or in the cloud. This approach differs from standard passkeys, which require syncing private keys across devices or through cloud services.
“No one is challenging beyond the foundation,” Shanmugam said. “What we are challenging is the foundation itself. We are not building on top of what passkeys as a protocol provides. We are saying this protocol comes with an insane amount of limitations for users, enterprises, and developers, and we can make it better.”
Although Hawcx has filed patents, its technology has yet to be widely deployed or independently validated—factors that could influence industry trust. However, the company recently secured $3 million in pre-seed funding from Engineering Capital and Boldcap to accelerate development and market entry.
Shanmugam revealed that Hawcx is in talks with major banks and gaming companies for pilot programs set to launch in the coming weeks. These trials, expected to run for three to six months, will help refine the technology before broader implementation. Additionally, the startup is working with cryptography experts from Stanford University to validate its approach.
“As we are rolling out passkeys, the adoption is low. It’s clear to me that as good as passkeys are and they have solved the security problem, the usability problem still remains,” Tushar Phondge, director of consumer identity at ADP, told TechCrunch.
ADP plans to pilot Hawcx’s solution to assess its effectiveness in addressing passkey-related challenges, such as device dependency and system lockups.
Looking ahead, Hawcx aims to expand its authentication platform by integrating additional security services, including document verification, live video authentication, and background checks.
