As technology furthers, scams are becoming more advanced, but the way scammers manipulate people hasn't changed. Despite using modern tools, they still rely on the same psychological tactics to deceive their victims.
Clinical psychologist Dr. Khosi Jiyane explains that scammers understand how human behavior works and use it to their advantage. Even though scams look different today, the methods of tricking people remain similar.
Thinking You're Safe Can Make You a Target
One major reason people fall for scams is the belief that it can't happen to them. This mindset, known as optimism bias, makes people think they're less likely to be scammed compared to others.
Because of this, people often ignore clear warning signs in suspicious emails, messages, or offers. They assume they’re too smart to get fooled, which lowers their guard and makes it easier for scammers to succeed.
Scammers Play on Trust
Another trick scammers use is truth bias, where people naturally believe what they are told unless there's a clear reason to doubt it. Scammers pretend to be trustworthy figures like bank officials or family members to gain trust.
By appearing credible, they can convince people to share personal information, make payments, or click harmful links without hesitation. This works even on cautious people because trust often overrides suspicion.
Creating Urgency to Trick You
Scammers often create a sense of urgency to rush people into making quick decisions. Messages like "Act now to protect your account!" or "Claim your prize before time runs out!" are designed to trigger panic and fast responses.
Dr. Jiyane explains that when people feel rushed, they think less critically, making them easier targets. Scammers use this tactic, especially during busy times, to pressure people into acting without verifying facts.
How to Protect Yourself
The best way to avoid scams is to always pause and verify before taking action. Whether you receive a call, email, or message asking for personal information or urgent action, always confirm with the source directly.
It’s also important to stay aware of your vulnerability. No one is completely immune to scams, and understanding this can help you stay cautious. Avoid making quick decisions under pressure and take time to think before responding.
By staying alert and verifying information, you can reduce the risk of falling for scams, no matter how convincing they appear.
