Tencent, which operates China’s largest social media platform, WeChat, further accelerated Yuanbao’s growth by adding a download button for the chatbot within the app. This gave its 1.3 billion users direct access to the AI tool, significantly boosting downloads. By late February, the number of daily active users surged from a few hundred thousand to three million, according to Li Bangzhu, founder of AIcpb.com, a website that tracks AI applications.
This rise in popularity can largely be attributed to Tencent’s extensive promotional efforts. The company has leveraged WeChat’s vast ecosystem to recommend Yuanbao to users, place ads on its social timeline, and integrate the chatbot across other Tencent applications. In addition to its AI chatbot expansion, Tencent recently reorganized several teams, including those for Yunbao, QQ Browser, Sogou Pinyin, and learning assistant Im, moving them under its Cloud and Smart Industries Group.
The company’s aggressive push into AI comes amid intensifying competition from major Chinese tech firms such as Alibaba, Baidu, and ByteDance. Last month, Tencent launched Hunyuan Turbo S, an upgraded AI model designed for faster responses compared to its predecessors and even outperforming DeepSeek. Meanwhile, Baidu announced that it would introduce the latest version of its Ernie 4.5 model this month, which will be made open source on June 30.
The company will also make its Ernie Bot chatbot free for all users starting April 1.
ByteDance is also ramping up its AI efforts, with CEO Liang Rubo prioritizing advancements in generative AI for the first quarter of 2025. The company has launched the Seed Edge project, which focuses on long-term AI research, and has hired AI expert Wu Yonghui from Google to lead its foundational research initiatives.
With rapid developments in the AI sector, Tencent’s strategic moves indicate its ambition to stay ahead in China’s competitive AI landscape. The success of Yuanbao highlights the increasing importance of AI-powered applications, as well as the role of major tech companies in shaping the future of digital interaction.
