Artificial intelligence (AI) is rapidly transforming the world, and by 2025, its growth is set to reach new heights. While the advancements in AI promise to reshape industries and improve daily lives, they also bring a series of challenges that need careful navigation. From enhancing workplace productivity to revolutionizing robotics, AI's journey forward is as complex as it is exciting.
In recent years, AI has evolved from basic applications like chatbots to sophisticated systems capable of assisting with diverse tasks such as drafting emails or powering robots for household chores. Companies like OpenAI and Google’s DeepMind are at the forefront of creating AI systems with the potential to match human intelligence. Despite these achievements, the path forward isn’t without obstacles.
One major challenge in AI development lies in the diminishing returns from scaling up AI models. Previously, increasing the size of AI models drove progress, but developers are now focusing on maximizing computing power to tackle complex problems. While this approach enhances AI's capabilities, it also raises costs, limiting accessibility for many users. Additionally, training data has become a bottleneck. Many of the most valuable datasets have already been utilized, leading companies to rely on AI-generated data. This practice risks introducing biases into systems, potentially resulting in inaccurate or unfair outcomes. Addressing these issues is critical to ensuring that AI remains effective and equitable.
The integration of AI into robotics is another area of rapid advancement. Robots like Tesla’s Optimus, which can perform household chores, and Amazon’s warehouse automation systems showcase the potential of AI-powered robotics. However, making such technologies affordable and adaptable remains a significant hurdle. AI is also transforming workplaces by automating repetitive tasks like email management and scheduling. While these tools promise increased efficiency, businesses must invest in training employees to use them effectively.
Regulation plays a crucial role in guiding AI’s development. Countries like those in Europe and Australia are already implementing laws to ensure the safe and ethical use of AI, particularly to mitigate its risks. Establishing global standards for AI regulation is essential to prevent misuse and steer its growth responsibly.
Looking ahead, AI is poised to continue its evolution, offering immense potential to enhance productivity, drive innovation, and create opportunities across industries. While challenges such as rising costs, data limitations, and the need for ethical oversight persist, addressing these issues thoughtfully will pave the way for AI to benefit society responsibly and sustainably.
Fortinet, a global leader in cybersecurity with a market valuation of approximately $75 billion, has acquired Israeli company Perception Point to bolster its email and collaboration security capabilities. While the financial terms of the deal remain undisclosed, this acquisition is set to expand Fortinet's AI-driven cybersecurity solutions.
Perception Point's advanced technology secures vital business tools such as email platforms like Microsoft Outlook and Slack, as well as cloud storage services. It also extends protection to web browsers and social media platforms, recognizing their increasing vulnerability to cyberattacks.
With businesses shifting to hybrid and cloud-first strategies, the need for robust protection across these platforms has grown significantly. Fortinet has integrated Perception Point's technology into its Security Fabric platform, enhancing protection against sophisticated cyber threats while simplifying security management for organizations.
Founded in 2015 by Michael Aminov and Shlomi Levin, alumni of Israel’s Intelligence Corps technology unit, Perception Point has become a recognized leader in cybersecurity innovation. The company is currently led by Yoram Salinger, a veteran tech executive and former CEO of RedBand. Over the years, Perception Point has secured $74 million in funding from major investors, including Nokia Growth Partners, Pitango, and SOMV.
The company's expertise extends to browser-based security, which was highlighted by its acquisition of Hysolate. This strategic move demonstrates Perception Point's commitment to innovation and growth in the cybersecurity landscape.
Fortinet’s acquisition of Perception Point follows its 2019 purchase of Israeli company EnSilo, which specializes in threat detection. These investments underscore Fortinet’s recognition of Israel as a global hub for cutting-edge cybersecurity technologies and innovation.
As cyber threats become increasingly sophisticated, companies like Fortinet are proactively strengthening digital security measures. Perception Point’s AI-powered solutions will enable Fortinet to address emerging risks targeting email systems and collaboration tools, ensuring that modern businesses can operate securely in today’s digital-first environment.
Fortinet’s acquisition of Perception Point represents a significant step in its mission to provide comprehensive cybersecurity solutions. By integrating advanced AI technologies, Fortinet is poised to deliver enhanced protection for modern workspaces, meeting the growing demand for secure, seamless operations across industries.
Artificial Intelligence (AI) has emerged as a transformative force, reshaping industries and delivering unprecedented value to businesses worldwide. From automating mundane tasks to offering predictive insights, AI has catalyzed innovation on a massive scale. However, its rapid adoption raises significant concerns about privacy, data ethics, and transparency, prompting urgent discussions on regulation. The need for robust frameworks has grown even more critical as AI technologies become deeply entrenched in everyday operations.
During the early development stages of AI, major tech players such as Meta and OpenAI often used public and private datasets without clear guidelines in place. This unregulated experimentation highlighted glaring gaps in data ethics, leading to calls for significant regulatory oversight. The absence of structured frameworks not only undermined public trust but also raised legal and ethical questions about the use of sensitive information.
Today, the regulatory landscape is evolving to address these issues. Europe has taken a pioneering role with the EU AI Act, which came into effect on August 1, 2024. This legislation classifies AI applications based on their level of risk and enforces stricter controls on higher-risk systems to ensure public safety and confidence. By categorizing AI into levels such as minimal, limited, and high risk, the Act provides a comprehensive framework for accountability. On the other hand, the United States is still in the early stages of federal discussions, though states like California and Colorado have enacted targeted laws emphasizing transparency and user privacy in AI applications.
AI’s impact on marketing is undeniable, with tools revolutionizing how teams create content, interact with customers, and analyze data. According to a survey, 93% of marketers using AI rely on it to accelerate content creation, optimize campaigns, and deliver personalized experiences. However, this reliance comes with challenges such as intellectual property infringement, algorithmic biases, and ethical dilemmas surrounding AI-generated material.
As regulatory frameworks mature, marketing professionals must align their practices with emerging compliance standards. Proactively adopting ethical AI usage not only mitigates risks but also prepares businesses for stricter regulations. Ethical practices can safeguard brand reputation, ensuring that marketing teams remain compliant and trusted by their audiences.
AI regulation is not just a passing concern but a critical element in shaping its responsible use. By embracing transparency, accountability, and secure data practices, businesses can stay ahead of legal changes while fostering trust with customers and stakeholders. Adopting ethical AI practices ensures that organizations are future-proof, resilient, and prepared to navigate the complexities of the evolving regulatory landscape.
As AI continues to advance, the onus is on businesses to balance innovation with responsibility. Marketing teams, in particular, have an opportunity to demonstrate leadership by integrating AI in ways that enhance customer relationships while upholding ethical and legal standards. By doing so, organizations can not only thrive in an AI-driven world but also set an example for others to follow.
According to the management at PlayStation, though artificial intelligence (AI) may potentially change the world of gaming, it can never supplant the human creativity behind game development. Hermen Hulst, co-CEO of PlayStation, stated that AI will complement but not substitute the "human touch" that makes games unique.
Hulst shared this view on the 30th anniversary of the classic PlayStation at Sony. Referring to the growing role of AI, Hulst admitted that AI has the ability to handle repetitive tasks in game development. However, he reassured fans and creators that human-crafted experiences will always have a place in the market alongside AI-driven innovations. “Striking the right balance between leveraging AI and preserving the human touch is key, indeed,” he said.
Sony’s year has been marked by both highs and lows. While the PlayStation 5 continues to perform well, the company faced numerous setbacks, including massive job cuts within the gaming industry and the failed launch of the highly anticipated game, Concord. The game resulted in players receiving refunds, and the studio behind it was shut down.
On the hardware side, Sony’s new model, the PlayStation 5 Pro, was heavily criticized for its steep £699.99 price point. However, the company had a major success with the surprise hit Astro Bot, which has received numerous Game of the Year nominations.
Sony is also adapting to changes in how people play games. Its handheld device, the PlayStation Portal, is a controller/screen combination that lets users stream games from their PS5. Recently, Sony launched a beta program that enables cloud streaming directly onto the Portal, marking a shift toward more flexibility in gaming.
In addition to gaming, Sony aims to expand its influence in the entertainment industry by adapting games into films and series. Successful examples include The Last of Us and Uncharted, both based on PlayStation games. Hulst hopes to further elevate PlayStation’s intellectual properties through future projects like God of War, which is being developed as an Amazon Prime series.
Launched in December 1994, the PlayStation console has become a cultural phenomenon, with each of its four main predecessors ranking among the best-selling gaming systems in history. Hulst and his co-CEO Hideaki Nishino, who grew up gaming in different ways, both credit their early experiences with shaping their passion for the industry.
As PlayStation looks toward the future, it aims to maintain a delicate balance between innovation and tradition, ensuring that gaming endures as a creative, immersive medium.
Fixing printer problems is a pain, from paper jams to software bugs. When searching for quick answers, most users rely on search engines or AI solutions to assist them. Unfortunately, this opens the door to scammers targeting unsuspecting people through false ads and other fraudulent sites.
When researching online troubleshooting methods for your printer, especially for big-name brands like HP and Canon, you will find many sponsored ads above the search results. Even though they look legitimate, most have been prepared by fraudsters pretending to be official support.
Clicking on these ads can lead users to websites that mimic official brand pages, complete with logos and professional layouts. These sites promise to resolve printer issues but instead, push fake software downloads designed to fail.
Printer drivers are a program that allows your computer to connect with your printer. Most modern systems will automatically install these drivers, but some users don’t know how it works and get scammed in the process.
On fraudulent websites, users have to input their printer model in order to download the "necessary" driver. But all the installation processes displayed are fake — pre-recordings typically — and no matter what, the installation fails, leading frustrated users to dial a supposed tech support number for further help.
Once the victim contacts the fake support team, scammers usually ask for remote access to the victim's computer to fix the problem. This can lead to:
These scams not only lead to financial loss but also compromise personal security.
To keep yourself safe, follow these tips:
By being vigilant and cautious, you can avoid these scams and troubleshoot your printer issues without getting scammed. Be informed and double-check the legitimacy of support resources.
An artificial intelligence (AI) system developed by a team of researchers can safeguard users from malicious actors' unauthorized facial scanning. The AI model, dubbed Chameleon, employs a unique masking approach to create a mask that conceals faces in images while maintaining the visual quality of the protected image.
Furthermore, the researchers state that the model is resource-optimized, meaning it can be used even with low computing power. While the Chameleon AI model has not been made public yet, the team has claimed they intend to release it very soon.
Researchers at Georgia Tech University described the AI model in a report published in the online pre-print journal arXiv. The tool can add an invisible mask to faces in an image, making them unrecognizable to facial recognition algorithms. This allows users to secure their identities from criminal actors and AI data-scraping bots attempting to scan their faces.
“Privacy-preserving data sharing and analytics like Chameleon will help to advance governance and responsible adoption of AI technology and stimulate responsible science and innovation,” stated Ling Liu, professor of data and intelligence-powered computing at Georgia Tech's School of Computer Science and the lead author of the research paper.
Chameleon employs a unique masking approach known as Customized Privacy Protection (P-3) Mask. Once the mask is applied, the photos cannot be recognized by facial recognition software since the scans depict them "as being someone else."
While face-masking technologies have been available previously, the Chameleon AI model innovates in two key areas:
The researchers announced their plans to make Chameleon's code publicly available on GitHub soon, calling it a significant breakthrough in privacy protection. Once released, developers will be able to integrate the open-source AI model into various applications.
The rise of generative AI (GenAI) tools like OpenAI’s ChatGPT and Anthropic’s Claude has created opportunities for attackers to exploit unsuspecting developers. Recently, two Python packages falsely claiming to provide free API access to these chatbot platforms were found delivering a malware known as "JarkaStealer" to their victims.
Exploiting Developers’ Interest in AI
Free and free-ish generative AI platforms are gaining popularity, but the benefits of most of their advanced features cost money. This led certain developers to look for free alternatives, many of whom didn't really check the source to be sure. Cybercrime follows trends and the trend is that malicious code is being inserted into open-source software packages that at least initially may appear legitimate.
As George Apostopoulos, a founding engineer at Endor Labs, describes, attackers target less cautious developers, lured by free access to popular AI tools. "Many people don't know better and fall for these offers," he says.
The Harmful Python Packages
Two evil Python packages, "gptplus" and "claudeai-eng," were uploaded to the Python Package Index, PyPI, one of the official repositories of open-source Python projects. The GPT-4 Turbo model by OpenAI and Claude chatbot by Anthropic were promised by API integrations from the user "Xeroline.".
While the packages seemed to work by connecting users to a demo version of ChatGPT, their true functionality was much nastier. The code also contained an ability to drop a Java archive (JAR) file which delivered the JarkaStealer malware to unsuspecting victims' systems.
What Is JarkaStealer?
The JarkaStealer is an infostealer malware that can extract sensitive information from infected systems. It has been sold on the Dark Web for as little as $20, but its more elaborate features can be bought for a few dollars more, which is designed to steal browser data and session tokens along with credentials for apps like Telegram, Discord, and Steam. It can also take screenshots of the victim's system, often revealing sensitive information.
Though the malware's effectiveness is highly uncertain, it is cheap enough and readily available to many attackers as an attractive tool. Its source code is even freely accessible on platforms like GitHub for an even wider reach.
Lessons for Developers
This incident points to risks in downloading unverified packages of open source, more so when handling emerging technologies such as AI. Development firms should screen all software sources to avoid shortcuts that seek free premium tools. Taking precautionary measures can save individuals and organizations from becoming victims of such attacks.
With regard to caution and best practices, developers are protected from malicious actors taking advantage of the GenAI boom.
Artificial intelligence is entering a groundbreaking phase that could drastically change the way we work. For years, AI prediction and content creation have been utilised, but the spotlight has shifted toward the most advanced: agentic AI. Such intelligent systems are not merely human tools but can act, decide, and bring order to complex tasks on their own. The third wave of AI could take the workplaces by a storm; hence, understanding what's coming into existence is important.
A Quick History of AI Evolution
To grasp the significance of agentic AI, let’s revisit AI’s journey. The first wave, predictive AI, helped businesses forecast trends and make data-based decisions. Then came generative AI, which allowed machines to create content and have human-like conversations. Now, we’re in the third wave: agentic AI. Unlike its predecessors, this AI can perform tasks on its own, interact with other AI systems, and even collaborate without constant human supervision.
What makes agentic AI special
Imagine agentic AI as an upgrade to the norm. The traditional AI systems follow prompts-they are there to respond to questions or generate text. Agentic AI, however, takes initiative. Agents are capable of handling a whole task, say solving problems for customers or organising schedules, but within set rules. They can even collaborate with other AI agents to deliver the result much more efficiently. For instance, in customer service, an AI that is agentic can answer questions, process returns, and help users without some human stepping in.
How Will Workplaces Change?
Agentic AI introduces a new way of working. Imagine an office where AI agents manage distinct tasks, like analysing data or communicating with clients; humans will supervise. Such a change is already generating new jobs, like the role of the AI trainer and coordinator, coaching those systems to improve their performance. It can either be a fully automatic job or a transformed one that will bring humans and AI together to deliver something.
Real-Life Applications
Agentic AI is already doing so much for many areas. It can, for example, help compile a patient summary in healthcare or solve claims in finance. Imagine an assistant AI negotiating with a company's AI for the best car rental deal. It could participate in meetings alongside colleagues, suggesting insights and ideas based on what it knows. The possibilities are endless, and humans could redefine efficiency in combination with their AI counterparts.
Challenges and Responsibilities
With great power comes great responsibility. If an AI agent comes to the wrong decision, results might be dire. Therefore, with substantial power, companies set substantial bounds on what these systems can do and cannot do. Critical decisions will be approved by a human to ensure safety and trust are achieved. Furthermore, transparency will be ensured— one must know if they are interacting with an AI rather than a human.
Adapting the Future
With the rise of agentic AI, it's not just a question of new technology, but the way in which work will change. Professionals will need to acquire new competencies, such as how to manage and cooperate with agents, while organisations need to re-design workflows to include these intelligent systems. This shift promises to benefit early adopters more than laggards.
Agentic AI represents more than just a technological breakthrough; rather it's an opportunity to make workplaces smarter, more innovative, and highly efficient. Are we ready for this future? Only time will tell.