Currently, Google is in the process of perfecting Gnatcatcher, which used to be called Gnatcatcher. Under the new name "IP Protection," Gnatcatcher is called more appropriately. By doing this, Chrome is reintroducing a proposal to hide users' IP addresses, thereby making it harder to track their activities across sites.
When users add their computer to a network, it receives a unique address called an Internet Protocol (IP) address that indicates what it will do over the network. A number acts as a means of identifying the user's location on the network when they are connected. Messages must be delivered to the right location for a computer to communicate with another computer without the need for each computer to know the other's address.
To track the user behaviour of sites and online services, IP addresses are used to create digital profiles that can be used for targeted advertising purposes on websites and online services. The fact that this tracking can be circumvented without third-party tools raises significant privacy concerns, as bypassing this tracking is not as straightforward as dealing with third-party cookies without using these tools.
While navigating the web, Google recognizes that it is crucial to balance the requirement for a user's privacy with practical functionality. Essentially, the solution they have devised involves disguising the IP address of the user through the redirection of traffic from certain third-party domains through proxy servers, so that the IP address remains invisible for these domains even though traffic is coming from them.
The IP Protection feature will initially be available as an opt-in service, so users will have the option of obfuscating their IP addresses from third parties whenever they wish. It was decided that IP Protection should be rolled out in stages to ensure regional considerations can be accommodated and to ensure that there is a shallow learning curve. The first phase of this initiative will have Google proxying requests to its domain to satisfy regional considerations.
The proxies will only be accessible by US-based IP addresses for a short period until Google has fine-tuned the list of affected domains. For now, only US-based IP addresses can access them. Despite the possibility of tracking you, your IP address also plays a huge role in routing traffic, preventing fraud, as well as other important tasks that are required by the network.
The Google IP Protection feature for Chrome was designed to do this by routing all third-party traffic from specific third-party websites through proxy servers to hide your IP address from those sites on the Internet. It is also pointed out that when this feature is introduced to Chrome users, it will be an opt-in feature.
It is the responsibility of users to decide whether they wish to obscure their IP address from third parties or not, so IP Protection will be a feature they can opt in to. To accommodate regional differences and ensure a shallow learning curve, IP Protection will be rolled out in stages. Phase 0, which will be a proxying of Google's domains, will serve as the first step towards Phase 0.
It is expected that this situation will continue until Google has had sufficient time to fine-tune the list of affected domains. In the beginning, those proxy servers will only be accessible to IP addresses from the US at least.
It has been decided that Google to use a two-hop approach to improve privacy in the next phase, which will include Google managing the first hop while an external Content Delivery Network (CDN) will manage the second hop.
Ideally, IP addresses are a must-have for Internet traffic routing, fraud prevention, and a wide variety of other functions. Thus, Google has designed a system that will cover traffic routing, fraud prevention, and a wide variety of other functions while thwarting tracking at the same time.
It is a feature of Google's 'The Privacy Sandbox' toolkit which has been known as 'Gnatcatcher' previously. It is specifically designed for users to be able to avoid being tracked between websites through their IP address.
At first, this proxy will remain optional for users, and its implementation will be phased out, so each region is allowed to adapt to this innovation at its own pace. Google intends to facilitate a phased approach so that each region adapts to the new technologies at its own pace. It will be possible to only affect domains within third-party contexts at first, with an emphasis on tracking domains that are well known.
Users do not want to reveal their IP addresses, which is why they use proxy servers or VPNs to hide their IP addresses. A proxy or a VPN masks the real IP address of a user by masking it with one of the proxy operator's IP addresses. Only the proxy operator or the VPN provider knows a user's real address. A proxy is being used by Google to hide the IP addresses of its users under its IP Protection proposal.
The feature will be tested and rolled out in multiple phases due to the potential side effects it may cause. Google wants to learn as it goes. The first phase of the feature will only support users with IP addresses from the United States and will only work with a single Google-owned proxy that will only redirect requests to Google-owned domains.
Google is interested in testing out the infrastructure without impacting any third-party companies that may be using it. In addition to services such as Gmail, Google also owns the Ad Services domain, which is used for advertising purposes.
There is a small percentage of users who will be automatically enrolled by Google in the current phase, and these users must also be logged into Chrome to participate. In a future phase, Google plans to use a chain of two proxy servers to prevent both of the proxy servers from seeing both the origin IP address as well as the destination IP address.
There have been some interesting developments recently when it comes to Google's privacy options, as it has now launched its Privacy Sandbox which is aimed directly at making third-party cookies a thing of the past.
According to the company, cookies will be disabled in the year 2024. By combining IP Protection with third-party websites, data will be less likely to be gathered from multiple sites by third-party sites in the future.