Within the dynamic sphere of digital technology, businesses are continually seeking innovative solutions to streamline operations and step up their security measures. One such innovation that has garnered widespread attention is facial biometrics, a cutting-edge technology encompassing face recognition and liveness detection. This technology, now available through platforms like Auth0 marketplace, is revolutionising digital processes and significantly enhancing security protocols.
What's Facial Biometrics?
Facial biometrics operates by analysing unique facial features to verify an individual's identity. Through face recognition, it compares facial characteristics from a provided image with stored templates for authentication purposes. Similarly, face liveness detection distinguishes live human faces from static images or videos, ensuring the authenticity of user interactions. This highlights the technology's versatility, applicable across various domains ranging from smartphone security to border control measures.
Streamlining Digital Processes
One of the key benefits of facial biometrics is its ability to streamline digital processes, starting with digital onboarding procedures. For instance, banks can expedite the verification process for new customers by comparing a selfie with their provided identification documents, ensuring compliance with regulatory requirements such as Know Your Customer (KYC) norms. Moreover, facial biometrics eliminates the need for complex passwords, offering users a secure and user-friendly authentication method. This streamlined approach not only strengthens security but also improves the overall user experience.
A Step-Up In The Security Measures
Beyond simplifying processes, facial biometrics adds an additional layer of security to business operations. By verifying user identities at critical junctures, such as transaction confirmations, businesses can thwart unauthorised access attempts by fraudsters. This proactive stance against potential threats not only safeguards sensitive information but also mitigates financial risks associated with fraudulent activities.
Embracing the Future
As facial biometrics continues to gain momentum, businesses are presented with an array of opportunities to bolster security measures and upgrade user experiences. Organisations can not only mitigate risks but also explore new possibilities for growth in the digital age. With a focus on simplicity, security, and user-centric design, facial biometrics promises to redefine the future of digital authentication and identity verification.
All in all, facial biometrics represents an impactful milestone in the realm of digital security and user convenience. By embracing this technology, businesses can achieve a delicate balance between efficiency and security, staying ahead of unprecedented threats posed by AI bots and malicious actors. However, it is imperative to implement facial biometrics in a manner that prioritises user privacy and data protection. As businesses work out the digital transformation journey, platforms like Auth0 marketplace offer comprehensive solutions tailored to diverse needs, ensuring a seamless integration of facial biometrics into existing frameworks.
Millions of dollars have been fined against the corporation over and over again in Europe and Australia for privacy violations. Critics, however, argue that the police using Clearview to their aid puts everyone into a “perpetual police line-up.”
"Whenever they have a photo of a suspect, they will compare it to your face[…]It's far too invasive," says Matthew Guariglia from the Electronic Frontier Foundation.
The figure has not yet been clarified by the police in regard to the million searches conducted by Clearview. But, Miami Police has admitted to using this software for all types of crimes in a rare revelation to the BBC.
Clearview’s system enables a law enforcement customer to upload an image of a face, followed by looking for matches in a database of billions of images it has in store. It then provides links to where the corresponding images appear online. It is regarded as one of the world's most potent and reliable facial recognition companies.
The firm has now been banned from providing its services to most US companies after the American Civil Liberties Union (ACLU) accused Clearview AI of violating privacy laws. However, there seems to be an exemption for police, with Mr. Ton saying that his software is used by hundreds of police forces across the US.
Yet, the US police do not routinely reveal if they do use the software, and in fact have banned the software in several US cities like Portland, San Francisco, and Seattle.
Police frequently portray the use of facial recognition technology to the public as being limited to serious or violent offenses.
Moreover, in an interview with law enforcement about the efficiency of Clearview, Miami Police admitted to having used the software for all types of crime, from murders to shoplifting. Assistant Chief of Police Armando Aguilar said his team used the software around 450 times a year, and it has helped in solving murder cases.
Yet, critics claim that there are hardly any rules governing the use of facial recognition by police.
Deputy Mayor for Transport Maxim Liksutov said that paying for public transport in Moscow using facial recognition technology (Face ID) will be available next year.
All turnstiles in the Moscow metro already have cameras that recognize faces. If a passenger has linked biometric data to their Bank card, the turnstiles will open automatically in front of them. The reading speed should be no more than a second in order to avoid crowding. The system will be able to recognize faces even in masks. Mr. Liksutov clarified that the personal data of passengers will be stored in banks. The metro will provide only infrastructure.
Banks have been actively collecting customer biometric data for several years. Thanks to this, many operations can be safely performed online. However, there are certain risks. It is unclear how this data will be protected.
In addition, there is a risk of incorrect identifications. And if the system recognizes another person instead of one person and the money is debited from the wrong passenger, it is unclear how this will be formalized legally. There is no legal basis for such a case.
Last fall, the capital of Kazakhstan, Nur-Sultan, tested a similar fare payment mechanism, but in buses. Passengers sent their photos to a special telegram bot, and then linked the image to a Bank card account. At the entrance to the bus, the passengers' faces were captured by cameras. The fare was automatically debited from Bank cards. The test showed good results, the project is going to be launched in two more cities.