Online shopping is something that we all love. It is time-efficient, convenient, and frequently results in the best offers and savings. However, since many people are busy with online shopping, con artists are also trying to find ways to trick consumers for their own benefit. You see, the majority of us base our decisions on whether or not to purchase anything from an online retailer on product reviews and ratings.
According to reports, scammers are using popularity and review manipulation to create phoney sales in a new scheme known as the "Brushing Scam.”
Modus operandi
The brushing scam is a fraudulent online practice when con artists deliver fake products to victims and then write reviews online using their identities. Chinese e-commerce tactics known as "brushing" are where sellers fabricate orders and reviews to boost their product ratings.
In this fraudulent campaign, random e-commerce site consumers receive unsolicited deliveries from vendors. These parcels frequently include low-quality, inexpensive products like seeds, tiny devices, or costume jewellery. After the delivery is delivered, the con artists use the recipient's name to write five-star reviews on the product page, which increases the product's visibility and creates a false sense of popularity on websites like Amazon and AliExpress.
Targeting unsuspecting users
This scam, according to the McAfee investigation, aims to manipulate sales data and give the impression that there is a demand for and quality of products on e-commerce platforms.
This method is misleading to genuine customers, who are therefore influenced to buy products based on phoney reviews rather than real customer reviews. How dangerous can it be, though, if users are receiving free goods? Through this scam, con artists are taking advantage of your personal data, and if you don't take any safeguards, they may even steal your money.
As previously stated, scammers increase the popularity of products by sending unwanted deliveries using the identities and addresses of naïve e-commerce users. And they can get this information through data breaches or illegal purchases of private data. Receiving such a package could mean that your personal information has been stolen, presenting serious concerns such as identity theft and other privacy crimes.
Beside from identity theft and misleading reviews, ABC Action News reports that many unwanted parcels now include QR codes inviting recipients to scan them. Scammers send tempting deals such as, "Scan this QR code to leave a review and win a $500 gift card." Scanning these QR codes may lead to fraudulent websites that attempt to steal sensitive information or install malware on your device. The stolen personal information can subsequently be exploited for financial theft or phishing attempts.
