As technology furthers, scams are becoming more advanced, but the way scammers manipulate people hasn't changed. Despite using modern tools, they still rely on the same psychological tactics to deceive their victims.
Clinical psychologist Dr. Khosi Jiyane explains that scammers understand how human behavior works and use it to their advantage. Even though scams look different today, the methods of tricking people remain similar.
Thinking You're Safe Can Make You a Target
One major reason people fall for scams is the belief that it can't happen to them. This mindset, known as optimism bias, makes people think they're less likely to be scammed compared to others.
Because of this, people often ignore clear warning signs in suspicious emails, messages, or offers. They assume they’re too smart to get fooled, which lowers their guard and makes it easier for scammers to succeed.
Scammers Play on Trust
Another trick scammers use is truth bias, where people naturally believe what they are told unless there's a clear reason to doubt it. Scammers pretend to be trustworthy figures like bank officials or family members to gain trust.
By appearing credible, they can convince people to share personal information, make payments, or click harmful links without hesitation. This works even on cautious people because trust often overrides suspicion.
Creating Urgency to Trick You
Scammers often create a sense of urgency to rush people into making quick decisions. Messages like "Act now to protect your account!" or "Claim your prize before time runs out!" are designed to trigger panic and fast responses.
Dr. Jiyane explains that when people feel rushed, they think less critically, making them easier targets. Scammers use this tactic, especially during busy times, to pressure people into acting without verifying facts.
How to Protect Yourself
The best way to avoid scams is to always pause and verify before taking action. Whether you receive a call, email, or message asking for personal information or urgent action, always confirm with the source directly.
It’s also important to stay aware of your vulnerability. No one is completely immune to scams, and understanding this can help you stay cautious. Avoid making quick decisions under pressure and take time to think before responding.
By staying alert and verifying information, you can reduce the risk of falling for scams, no matter how convincing they appear.
SL Data Services, a U.S.-based data broker, experienced a massive data breach, exposing 644,869 personal PDF files on the web. The leaked records included sensitive information such as personal details, vehicle records, property ownership documents, background checks, and court records. Alarmingly, the exposed files were not encrypted or password-protected.
Cybersecurity expert Jeremiah Fowler discovered the breach, identifying sample records in the 713.1 GB database. Remarkably, 95% of the documents were labeled as “background checks.”
"This information provides a full profile of these individuals and raises potentially concerning privacy considerations," Fowler stated.
The breached documents contained the following sensitive information:
Fowler confirmed the accuracy of the residential addresses associated with named individuals in the leaked files.
According to Fowler, property reports ordered from SL Data Services were stored in a database accessible via a web portal for customers. The vulnerability arose when a threat actor, knowing the file path, could locate and access these documents.
SL Data Services used a single database for multiple domains without proper segmentation. The only separation was through folders named after the respective websites. After Fowler reported the breach, database access was blocked for a week, but during that time, over 150,000 additional records were exposed. It remains unclear how long the data was publicly accessible or what information was accessed by unauthorized parties.
When Fowler contacted SL Data Services, he was only able to reach call center agents who denied the breach, claiming their systems used SSL and 128-bit encryption. Despite these assurances, the exposed records suggest serious lapses in data security practices.
Fowler warned about the dangers posed by the leaked information:
"The criminals could potentially leverage information about family members, employment, or criminal cases to obtain additional sensitive personal information, financial data, or other privacy threats."
Publicly exposed data allows threat actors to:
To protect personal data when working with data brokers, Fowler recommends the following:
This breach underscores the importance of robust data security practices for companies handling sensitive information. By adopting proactive measures and holding data brokers accountable, both organizations and consumers can mitigate the risks of future breaches.
Comcast Cable Communications LLC reports that it is a victim of a data breach compromising personal information of more than 237,000 individuals, including 22 residents of Maine. According to an investigation, the breach is traced back to Financial Business and Consumer Solutions, Inc., a third-party with which Comcast has associated in the past.
The data breach began on February 14, 2024, when an unauthorised third party gained access to FBCS's computer network. Access to this unauthorised party had led to a ransomware attack where cybercriminals downloaded and encrypted sensitive data. Initially, on March 13, 2024, FBCS had communicated to Comcast that customer information did not appear to have been compromised. However, months later, on July 17, 2024, it came to be known that sensitive customer data had indeed been affected.
New Comcast Hacking Findings
As soon as the breach was discovered, FBCS reached out to the FBI and hired some private cybersecurity firms to comprehend the full dimension of the breach. The investigation revealed names, addresses, Social Security numbers, birth dates, and Comcast account numbers accessed. The acquired information is of a very sensitive nature that encompasses substantial risk factors for identity theft and even financial frauds.
Still, FBCS has maintained that, to date, there is nothing known to be ill-gotten from the stolen data. Only the records starting 2021 are affected, as in 2020, FBCS terminated its contract with Comcast.
Support for Victims
Comcast began notifying the victims on 16 August 2024 and is providing them with free identity theft protection for 12 months. Comcast is partnering with CyEx Identity Defense Complete for credit monitoring and additional support services.
The notification stated that the breach had occurred only in FBCS systems and was unrelated to Comcast's networks themselves. To reach out to the affected customers, the company, Comcast, geared efforts towards helping them manage the fallout of the breach. It provided direct communication and access to a support service. Outside legal counsel for Comcast, Michael Borgia noted, "We are committed to helping our customers navigate the aftermath of this incident and ensuring they have the resources necessary to protect themselves."
Watching Your Back: Protection of Consumer Data End
The Comcast breach highlights the kinds of current risks facing consumers whose data is managed by third-party vendors. In response to this, Comcast is counselling its consumers to be on their guard. Protecting measures include: reviewing account statements for suspicious transactions, reviewing credit reports, and registering for the identity protection services Comcast is offering. Moreover, Comcast is suggesting the enabling of two-step verification for Xfinity accounts in order to increase security to its fullest potential.
This incident underlines the critical need to protect information while ensuring greater caution with regard to personal information in light of more prudent cyber attacks.