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PlayStation Boss : AI can Transform Gaming but Won't Replace Human Creativity

 


According to the management at PlayStation, though artificial intelligence (AI) may potentially change the world of gaming, it can never supplant the human creativity behind game development. Hermen Hulst, co-CEO of PlayStation, stated that AI will complement but not substitute the "human touch" that makes games unique.

AI and Human Creativity

Hulst shared this view on the 30th anniversary of the classic PlayStation at Sony. Referring to the growing role of AI, Hulst admitted that AI has the ability to handle repetitive tasks in game development. However, he reassured fans and creators that human-crafted experiences will always have a place in the market alongside AI-driven innovations. “Striking the right balance between leveraging AI and preserving the human touch is key, indeed,” he said.

Challenges and Successes in 2023

Sony’s year has been marked by both highs and lows. While the PlayStation 5 continues to perform well, the company faced numerous setbacks, including massive job cuts within the gaming industry and the failed launch of the highly anticipated game, Concord. The game resulted in players receiving refunds, and the studio behind it was shut down.

On the hardware side, Sony’s new model, the PlayStation 5 Pro, was heavily criticized for its steep £699.99 price point. However, the company had a major success with the surprise hit Astro Bot, which has received numerous Game of the Year nominations.

New Developments and Expanding Frontiers

Sony is also adapting to changes in how people play games. Its handheld device, the PlayStation Portal, is a controller/screen combination that lets users stream games from their PS5. Recently, Sony launched a beta program that enables cloud streaming directly onto the Portal, marking a shift toward more flexibility in gaming.

In addition to gaming, Sony aims to expand its influence in the entertainment industry by adapting games into films and series. Successful examples include The Last of Us and Uncharted, both based on PlayStation games. Hulst hopes to further elevate PlayStation’s intellectual properties through future projects like God of War, which is being developed as an Amazon Prime series.

Reflecting on 30 Years of PlayStation

Launched in December 1994, the PlayStation console has become a cultural phenomenon, with each of its four main predecessors ranking among the best-selling gaming systems in history. Hulst and his co-CEO Hideaki Nishino, who grew up gaming in different ways, both credit their early experiences with shaping their passion for the industry.

As PlayStation looks toward the future, it aims to maintain a delicate balance between innovation and tradition, ensuring that gaming endures as a creative, immersive medium.

After Attack on Sony, PLAYSATION Released Advisory With 5 Essential Steps

In the aftermath of the reported cyberattack by the hacker group Ransomed.vc on Sony, PLAYSTATION has issued a crucial advisory to its users. Back in 2011, the PlayStation Network experienced a hack that resulted in the compromise of personal information and passwords for approximately 70 million users. 

Given the potential exposure of personal information and passwords for millions of PlayStation owners, the company recommends taking the following five essential steps to safeguard the system.   

1. Change your password, avoid repetition, and make substantial changes. 

Regular Password Updates: It's crucial to refresh your passwords regularly. Ensure to keep them confidential and update the passwords for your accounts and devices every six months. 

Avoid Repetition: Never use the same password for different accounts (e.g., your social media password should differ from your banking password, and so on). 

Substantial Changes: When updating your password, make sure to implement significant alterations. Avoid simple substitutions like replacing a letter with a number. 

"If you own or use a PlayStation, we recommend changing your PlayStation Network (PSN) password immediately as a precaution. Make sure to use a strong and unique password that uses a combination of letters, numbers, and symbols. Consider using a password generator, such as LastPass. This is a free tool which is accessible on Google," the experts from the PLAYSTATION said in the advisory. 

2. Two-factor authentication

It means you need two different ways of proving it's really you before you can get into your PSN account. This extra step helps make sure your account and the stuff in it stay safe. 

This security measure entails entering a code, usually sent via text message or another service, after providing your username and password. Even if a hacker manages to decipher your password, this additional step significantly deters unauthorized access to your account.   

3. Stay vigilant with account monitoring 

Remaining vigilant about your Sony accounts is a smart move to ensure everything stays secure. Experts advise setting up alerts to prompt you for regular checks. They also stress the importance of reporting any unusual activity promptly, suggesting contacting both your bank and Sony immediately. This proactive approach helps maintain the safety of your accounts. 

4. Reach Out to Sony Support

If you think someone may have accessed your account without permission, reach out to Sony's customer support right away. The experts also recommend giving them a call first and then sending an email to keep a record of your communication. This way, the company can help you quickly and efficiently. 

5. Stay Informed with Updates 

The organization's experts emphasized the importance of staying informed. They suggested keeping an eye on reliable news sources and watching for official updates from Sony. This way, you'll be well-informed about the situation. 

"These updates might come in the form of a press release or a statement on the company website or social media profile. They will likely detail the next steps to take,” said the experts.

Sony Launches Investigation After Hackers Threaten to Sell Stolen Data on Dark Web

 

It's likely that you have seen the prominent headlines about the "Sony data breach 2023" and are wondering whether you are at risk or not. Sony, however, is likewise unaware of what is happening at the moment, but at least they have begun investigating it.

Sony has once again found itself in the crosshairs of a cyber attack, this time from the ruthless group known as 'Ransomed.vc' claiming to have successfully breached the tech giant's networks. The gang has stated its aim to sell the stolen data on the black market. 

Earlier in the week Ransomed.vc boldly claimed that it had accessed "all Sony systems" and was ready to dump the stolen data because the company was supposedly "unwilling to pay" a ransom. The group went a step further, warning that if no purchasers materialised by Thursday, September 28, they may start publicising the stolen information. 

Despite the gravity of these allegations, it is critical to recognise that they remain unverified. However, Ransomed.vc did provide some evidence in the form of posted files (about 6,000 in total). This pales in comparison to the broad claim that they corrupted "all Sony systems," including your beloved PlayStation. 

In response to these concerning developments, Sony said on September 26 that it had launched an investigation. The company's spokesperson replied, "We are currently investigating the situation, and we have no further comment at this time." 

Sony's measured response reflects the gravity of the problem and the importance of conducting an in-depth investigation into the suspected breach. 

There is still some ambiguity over the scope of the data that "Ransomed.vc" acquired access to and whether any consumer personal information has been stolen as the investigation into the Sony Data Breach 2023 progresses. The stakes are unquestionably high, and Sony will be meticulously investigating the situation and securing its networks with the assistance of cybersecurity professionals.

The current Sony cyber controversy is being closely watched across the globe. It serves as an alarming reminder of the constantly changing panorama of online risks and the crucial role that cybersecurity measures play in protecting private information in the interconnected world.