Incogni is designed for ease of use and requires minimal user intervention. Users authorize Incogni to handle the data removal requests with just a few initial steps. Once signed up, Incogni handles the technical legwork of filing removal requests with data brokers on the user’s behalf. It also regularly re-checks databases to ensure that data brokers don’t re-acquire the user’s information, providing ongoing protection. Incogni then tracks and organizes each request through a clean, user-friendly dashboard that categorizes requests by status, such as “sent,” “in progress,” or “completed.”
The demand for Incogni reflects growing concerns over the security of personal information. When sensitive data is leaked or accessed by malicious actors, the consequences can be severe, ranging from identity theft to financial fraud.
For many, manually contacting data brokers is too complex and time-consuming. Incogni’s automation offers an efficient alternative, saving users considerable effort while giving them peace of mind about their digital privacy. Incogni is available as a standalone service, but it can also be bundled with Surfshark’s other cybersecurity tools, such as real-time data breach alerts, antivirus software, and an ad blocker, under the Surfshark One+ plan.
Incogni’s appeal is in its accessibility and price. Competing data removal services like DeleteMe, Optery, Kanary, and Privacy Bee offer similar features but are often more expensive or complex. DeleteMe, for example, tracks a larger list of brokers but is more costly. Incogni balances affordability with essential functionality, making it a practical choice for users who want effective, no-frills data removal.
This service is ideal for people who receive excessive spam or have concerns about personal information being exposed in a data breach. Additionally, for anyone who has already faced cybercrime, Incogni helps reduce ongoing risks by limiting the spread of their personal data online.
While Incogni lacks some detailed tracking features offered by its competitors, it remains highly effective at what it does, making it a convenient option for most users. With an emphasis on simplicity, Incogni lets users reclaim privacy without extensive technical knowledge, automating much of the process. By reducing users’ digital footprint and preventing misuse of their information, Incogni offers an efficient layer of security in a landscape where personal data is frequently at risk.
