A popular trend is taking over social media, where users are sharing cartoon-like pictures of themselves inspired by the art style of Studio Ghibli. These fun, animated portraits are often created using tools powered by artificial intelligence, like ChatGPT-4o. From Instagram to Facebook, users are posting these images excitedly. Big entrepreneurs and celebrities have partaken in this global trend, Sam Altman and Elon Musk to name a few.
But behind the charm of these AI filters lies a serious concern— your face is being collected and stored, often without your full understanding or consent.
What’s Really Happening When You Upload Your Face?
Each time someone uploads a photo or gives camera access to an app, they may be unknowingly allowing tech companies to capture their facial features. These features become part of a digital profile that can be stored, analyzed, and even sold. Unlike a password that you can change, your facial data is permanent. Once it’s out there, it’s out for good.
Many people don’t realize how often their face is scanned— whether it’s to unlock their phone, tag friends in photos, or try out AI tools that turn selfies into artwork. Even images of children and family members are being uploaded, putting their privacy at risk too.
Real-World Cases Show the Dangers
In one well-known case, a company named Clearview AI was accused of collecting billions of images from social platforms and other websites without asking permission. These were then used to create a massive database for law enforcement and private use.
In another incident, an Australian tech company called Outabox suffered a breach in May 2024. Over a million people had their facial scans and identity documents leaked. The stolen data was used for fraud, impersonation, and other crimes.
Retail stores using facial recognition to prevent theft have also become targets of cyberattacks. Once stolen, this kind of data is often sold on hidden parts of the internet, where it can be used to create fake identities or manipulate videos.
The Market for Facial Recognition Is Booming
Experts say the facial recognition industry will be worth over $14 billion by 2031. As demand grows, concerns about how companies use our faces for training AI tools without transparency are also increasing. Some websites can even track down a person’s online profile using just a picture.
How to Protect Yourself
To keep your face and personal data safe, it’s best to avoid viral image trends that ask you to upload clear photos. Turn off unnecessary camera permissions, don’t share high-resolution selfies, and choose passwords or PINs over face unlock for your devices.
These simple steps can help you avoid falling into the trap of giving away something as personal as your identity. Before sharing an AI-edited selfie, take a moment to think— are a few likes worth risking your privacy? Rather respect art and the artists who spend years perfecting their craft and maybe consider commissioning a portrait if you're that enthusiastic about it.