A large portion of Apple's developer conference on Monday was devoted to infusing artificial intelligence (AI) technology into its software. Some of the features Apple has rumoured to incorporate are not expected to work on all iPhones. If you read this article correctly, it sounds as if Apple is betting its long-awaited AI features will be enough to make you upgrade your iPhone — especially if the AI requires the latest smartphone. The annual developer conference of Apple, WWDC, is expected to take place on Monday with the announcement of iOS 18. 

According to Bloomberg, the company will release a new version of its artificial intelligence software, dubbed "Apple Intelligence," which will include features that will run directly on the iPhone's processor instead of being powered by cloud servers - in other words, they'll be powered directly from the device itself. According to the report, some of the AI services will still utilize cloud-based computing, however, many won't. The iPhone, iOS18, as well as any of Apple's other products and devices, are set to be updated, and anything short of a full array of AI-based features will likely disappoint developers and industry analysts, not to mention investors, with any changes Apple makes to its operating system. 

The company has turned to artificial intelligence (AI) as a way to revive its loyal fan base of over 1 billion customers and reverse the decline of its best-selling product in the face of choppy consumer spending and resurgent tech rivals. A key selling point that Apple uses to differentiate itself from its competitors is the fact that it is committed to privacy. There are still questions to be answered in regards to how Federighi will make sure that the personal context of a user will be shared across multiple devices belonging to the same user. 

However, he said that all data will be processed on-device and will never be shared across cloud servers. It is widely believed that the move by Apple was an evolution of the generative AI domain that would lead to the adoption of generative AI by enterprises by streamlining the best practices for AI privacy in the industrial sector. Analysts said that the software is likely to encourage a cascade of new purchases, as it requires at least an iPhone 15 or 15 Pro to be able to function. It has been predicted that we will likely see Apple's most significant upgrade cycle since the launch of the iPhone 12 in 2020, when 5G connectivity was part of the appeal for consumers for the device. 

A study from Apple analyst Ming-Chi Kuo published on Medium has claimed that the amount of on-board memory in the forthcoming iPhone 16 range, which is predicted to have 8GB of storage, may not be enough to be able to fully express the large language model (LLM) behind Apple's artificial intelligence (AI). It has been argued by analyst Kuo in a recent post that the iPhone 16's 8GB DRAM limit will likely restrict on-device learning curves from exceeding market expectations. Kuo suggests that eager Apple fans might want to temper their expectations before WWDC this year. 

Although this is true, Apple's powerful mobile chips and efficient iOS operating system can offer market-leading performance, regardless of how much RAM is available to them, on many of their previous iPhone models. As a result, memory has never been much of an issue on revious iPhone models. In the case of notoriously demanding AI tools, such as deep learning, however, the question becomes whether that level of complexity will still be applicable.

Several apps are set to feature AI technology, including Mail, Voice Memos, and Photos, as part of Apple's AI integration, but users will have to opt-in to use the features if they wish to use them. There were rumours that the company would deliver a series of features designed to simplify everyday tasks such as summarizing and writing emails, as well as suggesting custom emojis for emails. Moreover, Bloomberg reports that Siri is also going to undergo an AI overhaul to allow users to be able to do more specific tasks within apps, for instance, deleting an email inside an app will be one of these. According to The Information and Bloomberg, Apple has signed a deal with OpenAI to power some features, including a chatbot that is similar to ChatGPT, one of the most popular chatbots.