Amazon has sent an urgent new email to all customers amid a warning that they should remain on alert. According to the message, customers in the UK should beware of phishing emails, texts, or phone calls that claim to be from the company. 

Cybercriminals are targeting the retail giant with its trusted name to prey on unsuspecting customers who give them personal information and money by using the brand's trusted reputation. In many of these scams, there is a false promise that Amazon accounts will be closed or that unauthorized charges have been established against them. According to others, Amazon's use will need to be verified to continue. A user is being advised to be cautious if he or she receives a message such as this one. 

The announcement from Amazon said that users should be on the lookout for Prime membership scams. These are usually emails, phone calls, or texts that users receive from impersonators informing them that their membership has been terminated or that they are charged an unauthorized fee. A spokesperson for Amazon stated: "Scammers might send fake attachments in emails, or cause users to believe they are being charged a costly fee". 

If users are concerned, they should contact the Message Centre on Amazon.co.uk or the Amazon mobile app to verify that the email is genuine from the retailer. Go to the 'Your Account' section in Amazon's account to verify the user's Prime membership status, authorize payments, or make any changes to the user's billing and account information, by logging into the account and going to the section. 

There are several things users can do if they receive a message or phone call that they think is not from Amazon, such as reporting it. To escalate a problem, simply send a message to reportascam.amazon.co.uk. Users should also be extremely careful when they click on links, enter information about themselves or input their credit card information.