The European digital rights group NOYB (None Of Your Business) has filed a privacy complaint against Mozilla, claiming that the PPA feature in Firefox tracks users’ online behavior without their explicit consent. According to NOYB, this practice violates the EU’s General Data Protection Regulation (GDPR), which mandates that users must be informed and give consent before any tracking can occur.
Privacy Preserving Attribution is a method designed to measure the effectiveness of online advertisements without relying on invasive third-party cookies. Instead of allowing individual websites to track users, PPA shifts this responsibility to the browser itself. The idea is to provide advertisers with the data they need while protecting users’ privacy.
However, the implementation of PPA has raised significant concerns. Critics argue that by enabling this feature by default, Mozilla has effectively bypassed the need for user consent. This move has been seen as contradictory to Mozilla’s long-standing reputation as a champion of online privacy.
The GDPR is one of the most stringent privacy regulations in the world, and it requires that any form of data processing must be transparent and consensual. NOYB’s complaint suggests that Mozilla’s PPA feature does not meet these criteria. If the complaint is upheld, Mozilla could face substantial fines and be forced to alter its approach to user tracking.
In response to the allegations, Mozilla has defended the PPA feature, stating that it is designed to balance the needs of advertisers with the privacy rights of users. Mozilla argues that PPA is a more privacy-friendly alternative to traditional tracking methods and that it does not collect any personally identifiable information.
Despite these assurances, the controversy has highlighted a broader issue within the tech industry: the tension between innovation and privacy. As companies strive to develop new technologies, they must also navigate the complex landscape of privacy regulations and user expectations.
Earlier in August, the company was forced to shut down a few internal IT systems offline to limit a ransomware attack, which led to operational disruptions. Although the 66 dealerships continued business as usual, some customer service operations were disrupted causing delays.
Auto Canada didn't disclose any further information or updates, but the ransomware gang Hunters International claimed responsibility for the attack, posting the data on their portal.
The group leaked terabytes of data allegedly stolen from the car dealership- network storage images, confidential financial and HR documents, and databases. The released data includes employee records and executive details, sparking debates about the scale of the cyber-attack.
Responding to the concerns, Auto Canada has published an FAQ page discussing about the cyber attack and details uncovered during the investigation. “Our investigation is ongoing, and encrypted server content is being restored and analyzed as part of our incident response.” says the FAQ page. “We are currently working to determine the full scope of the data impacted by the incident, which may include personal information collected in the context of your employment with AutoCanada.”
The allegedly leaked data includes name, date of birth, address, social insurance number, payroll details, bank account info, and scans of government-issued I'd documents.
For impacted individuals, Auto Canada has offered a three-year free-of-cost Identity theft protection and credit monitoring coverage via Equifax, the enrollment deadline is valid until January 31, 2025. Auto Car says the compromised systems were separated from the main network, compromised accounts were taken down, the encryption process was shut down, and resetting of all admin account passwords.
Despite the implemented measures, Auto Car can't provide a 100% guarantee of such incidents happening in the future. While the company acknowledges the attack, it has taken a few measures to prevent future incidents:
The AI-powered glasses are filled with a range of advanced features that improve user experience. These features include open-ear speakers, a touch panel, camera. The glasses can also play music, click images take videos, and also offer real-time info via the Meta AI assistant. These features give an idea of a future where tech is involved in our daily lives.
Meta makes most of its money from advertising, this raises concerns about how images clicked through glasses will be used by the company. Meta has a history of privacy and data security concerns, users are skeptical about how their data will be used if Mera captures the images without consent.
Another issue adding injury to this concern is Meta smart glasses introducing AI. AI has already caused controversies over its inaccurate information, its easy manipulation, and racial biases.
When users capture images or videos via smart glasses, Meta Cloud processes them with AI. Meta's website says "All photos processed with AI are stored and used to improve Meta products and will be used to train Meta’s AI with help from trained reviewers"
According to Meta, the processing analyses text, objects, and other contents of the image, and any info collected is used under Meta's Privacy Policy. In simple terms, images sent to clouds can be used to train Meta's AI, a potential for misuse.
The evolving tech like smart glasses has had a major impact on how we script our lives, but it has also sparked debates around privacy and user surveillance.
For instance, people in Canada can be photographed publically without their consent, but if the purpose is commercial, suitable restrictions are applied to prevent harm or distress.
Meta has released guidelines to encourage users to exercise caution and respect rights of the others while wearing the glasses. The guidelines suggest giving a formal announcement if you want to use the camera for live streaming and turning off the device when entering a private place.
Meta's reliability on user behavior to assure privacy standards is not enough to combat the concerns around surveillance, consent, and data misuse. Meta's history of privacy battles and its data-driven business model raise questions about whether the current measures can uphold privacy in the evolving digital landscape.