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Major Data Breach Hits Popular Brands

 


VF Corp, the parent company of renowned brands including Timberland, The North Face, and Vans is grappling with a significant cybersecurity breach. Discovered on December 13, 2023, the breach by the ALPHV group disrupted the online systems of these beloved brands, causing a major operational setback.

This cyber attack's impact is massive, affecting not only VF Corp but also exposing the personal information of 35.5 million customers. Your data may be at risk if you've made purchases from Timberland or The North Face. While VF Corp assures that crucial details like payment cards and social security numbers are safe, the specifics of the stolen information remain unclear.

Beyond compromising company computers, the breach disrupted the fulfilment of online orders, creating chaos for holiday shoppers. Though VF Corp states no evidence of stolen passwords, they recommend changing them for added security.

Despite the seriousness of the situation, VF Corp is actively working to restore normalcy. E-commerce sites and distribution centres are back in operation with minimal issues. While the breach's financial impact is uncertain, VF Corp plans to recover costs through their cybersecurity insurance.


Scope of the Attack

VF Corp revealed to regulators that personal data from a staggering 35.5 million customers had been compromised. While sensitive information like payment card details, bank accounts, and social security numbers were not accessed, the exact nature of the stolen data remains undisclosed.

Brands Affected

Popular labels under VF Corp's umbrella, including Supreme, Kipling, and JanSport, were impacted. The breach led to disruptions in online order fulfilment and other operations, affecting millions who may have purchased their products.

Data Exfiltration Details

Although specifics regarding the stolen data remain vague, it is suspected that personal contact details, addresses, and order information may be among the compromised information.

Customer Impact

VF Corp assured that no evidence suggested the theft of customer passwords. However, as a precaution, customers are advised to change relevant passwords associated with these brands.

Operational Status and Recovery

VF Corp reported that its ecommerce sites and distribution centres are currently operational with minimal issues. The company is actively cooperating with law enforcement agencies and regulators to address the aftermath of the breach.

Financial Implications

While the exact cost of the security breach and recovery remains unknown, VF Corp believes the impact is not material to its financial condition. The company intends to seek reimbursement through claims to its cybersecurity insurers.

In light of this incident, customers are urged to imply a wide-awake attitude and consider updating passwords associated with the affected brands to enhance their online security. VF Corp's commitment to cooperation and recovery measures is underway as they find a way to deal with the repercussions of this significant data breach.