Google has announced that the.ing web domain is now available for users who want to spice up their URL.

There are numerous approaches to creating a good website. Quality design, engaging content, and responsive customer service are all important factors to consider when developing the online presence. 

However, your chosen web domain may have an impact, and Google has just made things a little more intriguing for those looking to make an effective first impression. 

“There's a new domain launching today that lets you build your website in a single word: .ing. This top-level domain is ready for whatever you're interested in, whether it’s mak.ing a fun website, giv.ing to a good cause, design.ing something beautiful, or edit.ing an existing document,” Google announced in a blogpost. 

Users were able to use .ing web domains for website building purposes from October 31st; however, early access to an URL will require payment of an additional fee. 

On the other hand, public access will be made available on December 5th, allowing anyone to start developing a website for the standard base price.

Some businesses were willing to pay the extra fee to get their.ing web domain up and running as soon as possible. Here are a few websites with the new URL that you can visit right now: 

Canvas - The popular web design platform has purchased the web domains design.ing and draw.ing for their respective tools.

Adobe Acrobat - This platform makes it simple to edit and sign PDFs, especially with the new, easy-to-access web domains. 

Giving Tuesday - Hopefully you guessed this one, with the popular charity organisation snagging the domain giv.ing for its website.

If you want to join the ranks of these.ing businesses, you should have a sizable budget because these new.ing web domains are not cheap. The Verge investigated and discovered that URLs featuring common words such as buy.ing can cost up to $129,999.99 per year to register.