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Why Location Data Privacy Laws Are Urgently Needed

 

Your location data is more than a simple point on a map—it’s a revealing digital fingerprint. It can show where you live, where you work, where you worship, and even where you access healthcare. In today’s hyper-connected environment, these movements are silently collected, packaged, and sold to the highest bidder. For those seeking reproductive or gender-affirming care, attending protests, or visiting immigration clinics, this data can become a dangerous weapon.

Last year, privacy advocates raised urgent concerns, calling on lawmakers to address the risks posed by unchecked location tracking technologies. These tools are now increasingly used to surveil and criminalize individuals for accessing fundamental services like reproductive healthcare.

There is hope. States such as California, Massachusetts, and Illinois are now moving forward with legislation designed to limit the misuse of this data and protect individuals from digital surveillance. These bills aim to preserve the right to privacy and ensure safe access to healthcare and other essential rights.

Imagine a woman in Alabama—where abortion is entirely banned—dropping her children at daycare and driving to Florida for a clinic visit. She uses a GPS app to navigate and a free radio app along the way. Without her knowledge, the apps track her entire route, which is then sold by a data broker. Privacy researchers demonstrated how this could happen using Locate X, a tool developed by Babel Street, which mapped a user’s journey from Alabama to Florida.

Despite its marketing as a law enforcement tool, Locate X was accessed by private investigators who falsely claimed affiliation with authorities. This loophole highlights the deeply flawed nature of current data protections and how they can be exploited by anyone posing as law enforcement.

The data broker ecosystem remains largely unregulated, enabling a range of actors—from law enforcement to ideological groups—to access and weaponize this information. Near Intelligence, a broker, reportedly sold location data from visitors to Planned Parenthood to an anti-abortion organization. Meanwhile, in Idaho, cell phone location data was used to charge a mother and her son with aiding an abortion, proving how this data can be misused not only against patients but also those supporting them.

The Massachusetts bill proposes a protected zone of 1,850 feet around sensitive locations, while California takes a broader stance with a five-mile radius. These efforts are gaining support from privacy advocates, including the Electronic Frontier Foundation.

“A ‘permissible purpose’ (which is key to the minimization rule) should be narrowly defined to include only: (1) delivering a product or service that the data subject asked for, (2) fulfilling an order, (3) complying with federal or state law, or (4) responding to an imminent threat to life.”

Time and again, we’ve seen location data weaponized to monitor immigrants, LGBTQ+ individuals, and those seeking reproductive care. In response, state legislatures are advancing bills focused on curbing this misuse. These proposals are grounded in long-standing privacy principles such as informed consent and data minimization—ensuring that only necessary data is collected and stored securely.

These laws don’t just protect residents. They also give peace of mind to travelers from other states, allowing them to exercise their rights without fear of being tracked, surveilled, or retaliated against.

To help guide new legislation, this post outlines essential recommendations for protecting communities through smart policy design. These include:
  • Strong definitions,
  • Clear rules,
  • Affirmation that all location data is sensitive,
  • Empowerment of consumers through a strong private right of action,
  • Prohibition of “pay-for-privacy” schemes, and
  • Transparency through clear privacy policies.
These protections are not just legal reforms—they’re necessary steps toward reclaiming control over our digital movements and ensuring no one is punished for seeking care, support, or safety.

Addressing Human Error in Cybersecurity: The Unseen Weak Link

 

Despite significant progress in cybersecurity, human error remains the most significant vulnerability in the system. Research consistently shows that the vast majority of successful cyberattacks stem from human mistakes, with recent data suggesting it accounts for 68% of breaches.

No matter how advanced cybersecurity technology becomes, the human factor continues to be the weakest link. This issue affects all digital device users, yet current cyber education initiatives and emerging regulations fail to effectively target this problem.

In cybersecurity, human errors fall into two categories. The first is skills-based errors, which happen during routine tasks, often when someone's attention is divided. For instance, you might forget to back up your data because of distractions, leaving you vulnerable in the event of an attack.

The second type involves knowledge-based errors, where less experienced users make mistakes due to a lack of knowledge or not following specific security protocols. A common example is clicking on a suspicious link, leading to malware infection and data loss.

Despite heavy investment in cybersecurity training, results have been mixed. These initiatives often adopt a one-size-fits-all, technology-driven approach, focusing on technical skills like password management or multi-factor authentication. However, they fail to address the psychological and behavioral factors behind human actions.

Changing behavior is far more complex than simply providing information. Public health campaigns, like Australia’s successful “Slip, Slop, Slap” sun safety campaign, demonstrate that sustained efforts can lead to behavioral change. The same principle should apply to cybersecurity education, as simply knowing best practices doesn’t always lead to their consistent application.

Australia’s proposed cybersecurity legislation includes measures to combat ransomware, enhance data protection, and set minimum standards for smart devices. While these are important, they mainly focus on technical and procedural solutions. Meanwhile, the U.S. is taking a more human-centric approach, with its Federal Cybersecurity Research Plan placing human factors at the forefront of system design and security.

Three Key Strategies for Human-Centric Cybersecurity

  • Simplify Practices: Cybersecurity processes should be intuitive and easily integrated into daily workflows to reduce cognitive load.
  • Promote Positive Behavior: Education should highlight the benefits of good cybersecurity practices rather than relying on fear tactics.
  • Adopt a Long-term Approach: Changing behavior is an ongoing effort. Cybersecurity training must be continually updated to address new threats.
A truly secure digital environment demands a blend of strong technology, effective policies, and a well-educated, security-conscious public. By better understanding human error, we can design more effective cybersecurity strategies that align with human behavior.