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Why Personal Identity Should Remain Independent of Social Platforms

 


Digital services are now as important as other public utilities such as electricity and water in today's interconnected world. It is very important for society to expect a similar level of consistency and quality when it comes to these essential services, including the internet and the systems that protect personal information. In modern times, digital footprints are used to identify individuals as extensions of their identities, capturing their relationships, preferences, ideas, and everyday experiences. 

In Utah, the Digital Choice Act has been introduced to ensure that individuals have control over sensitive, personal, and personal information rather than being dominated by large technology corporations. Utah has taken a major step in this direction by enacting the act. As a result of this pioneering legislation, users have been given meaningful control over how their data is handled on social media platforms, which creates a new precedent for digital rights in modernity. 

Upon the enactment of Utah's Digital Choice Act, on July 1, 2026, it is anticipated that the act will make a significant contribution to restoring control over personal information to individuals, rather than allowing it to remain within the authority of large corporations who control it. As a result of the Act, users are able to use open-source protocols so that they can transfer their digital content and social connections from one platform to another using open-source protocols. 

As a result of this legislation, individuals can retain continuity in their digital lives – preserving relationships, media, and conversations – even when they choose to leave a platform. Furthermore, the legislation affirms the principle of data ownership, which provides users with the ability to permanently delete their data upon departure. Moreover, the Act provides a fundamentally new relationship between users and platforms. 

Traditional social media companies are well known for monetizing user attention, earning profits through targeted advertising and offering their services to the general public without charge. This model of economics involves the creation of a product from the user data. As a result of the Digital Choice Act, users' data ownership is placed back in their hands instead of corporations, so that they are the ones who determine how their personal information will be used, stored, and shared. As a central aspect of this legislation, there is a vision of a digital environment that is more open, competitive, and ethical. 

Essentially, the Act mandates interoperability and data portability to empower users and reduce entry barriers for emerging platforms, which leads to the creation of a thriving social media industry that fosters innovation and competition. As in the past, similar successes have been witnessed in other industries as well. In the US, the 1996 Telecommunications Act led to a massive growth in mobile communications, while in the UK, open banking initiatives were credited with a wave of fintech innovation. 

There is the promise that interoperability holds for digital platforms in the same way that it has for those sectors in terms of choice and diversity. Currently, individuals remain vulnerable to the unilateral decisions made by technology companies. There are limited options for recourse when it comes to content moderation policies, which are often opaque. As a result of the TikTok outage of January 2025, millions of users were suddenly cut off from their years-old personal content and relationships, demonstrating the fragility of this ecosystem. 

The Digital Choice Act would have allowed users to move their data and networks to a new platform with a seamless transition, eliminating any potential risks of service disruption, by providing them with the necessary protections. Additionally, many creators and everyday users are often deplatformed suddenly, leaving them with no recourse or the ability to restore their digital lives. By adopting the Act, users now can publish and migrate content across platforms in real-time, which allows them to share content widely and transition to services that are better suited to their needs.

A flexible approach to data is essential in today's digitally connected world. Beyond social media, the consequences of data captivity are becoming increasingly urgent, and the implications are becoming more pressing. 23andMe's collapse highlighted how vulnerable deeply personal information is in the hands of private companies, especially as artificial intelligence becomes more and more integrated into the digital infrastructure. This increases the threat of misuse of data exponentially. 

As the stakes of data misuse increase exponentially, robust, user-centred data protection systems are becoming increasingly necessary and imperative. There is no doubt that Utah has become a national leader in the area of digital privacy over the past few years. As a result of enacting SB 194 and HB 464 in 2024, the state focuses on the safety of minors and the responsibility for mental health harms caused by social media. As a result of this momentum, the Digital Choice Act offers a framework that other states and countries could replicate and encourage policymakers to recognize data rights as a fundamental human right, leveraging this momentum.

The establishment of a legal framework that protects data portability and user autonomy is essential to the development of a more equitable digital ecosystem. When individuals are given the power to take their information with them, the dynamics of the online world change—encouraging personal agency, responsibility and transparency. Such interoperability can already be achieved by using the tools and technologies that are already available. 

Keeping up with the digital revolution is essential. To ensure the future of digital citizenship, lawmakers, technology leaders, as well as civil society members must work together to prioritize the protection of personal identity online. There is a rapid change occurring in the digital world, which means that the responsibilities of those responsible for overseeing and designing it are also changing as well. 

There is no question that as data continues to transform the way people live, work, and connect, people need to have their rights to control their digital presence embedded at the core of digital policy. The Digital Choice Act serves as a timely blueprint for how governments can take proactive measures to address the mounting concern over data privacy, platform dominance, and a lack of user autonomy in the age of digital technology. 

Although Utah has taken a significant step towards implementing a similar law, other jurisdictions must also recognize the long-term social, economic, and ethical benefits of implementing similar legislation. As part of this strategy, open standards should be fostered, fair competition should be maintained, and mechanisms should be strengthened to allow individuals to easily move and manage their digital lives without having to worry about them. 

It is both necessary and achievable to see a future where digital identities do not belong to private corporations but are protected and respected by law instead. The adoption of user-centric principles and the establishment of regulatory safeguards that ensure transparency and accountability can be enough to ensure that technology serves the people and does not exploit them to the detriment of them. 

To ensure a healthy and prosperous society in an increasingly digital era, users must return control over their identity to a shared and urgent priority that requires bold leadership, collaborative innovation, and a greater commitment to digital rights to ensure a prosperous and prosperous society.

Bluesky’s Growth Spurs Scaling Challenges Amid Decentralization Goals

 

The new social media platform, Bluesky, received a huge number of new users over the past few weeks. This mass influx represents an alternative social networking experience, which is in demand. However, it also introduced notable technical challenges to the growth of the platforms, testing the current infrastructure and the vision for decentralization. Bluesky recently hit the servers hard, making most parts of the platform slow or unavailable. Users were affected by slow notifications, delayed updates in the timeline, and "Invalid Handle" errors. The platform was put into read-only mode as its stabilization was left to the technical team to take care of. This was worse when connectivity went down because of a severed fiber cable from one of the main bandwidth providers. 

Although it restored connectivity after an hour, the platform continued to experience increased traffic and record-breaking signups. Over 1.2 million new users had registered within the first day-an indication that the program held a great deal of promise and needed better infrastructure. Issues at Bluesky are reflected from the early times of Twitter, when server overloads were categorized by the "fabled Fail Whale." In a playful nod to history, users on Bluesky revived the Fail Whale images, taking the humor out of frustration. These instances of levity, again, prove the resilience of the community but indicate and highlight the urgency needed for adequate technical solutions. D ecentralized design is at the heart of Bluesky's identity, cutting reliance on a single server. In theory, users should be hosting their data on Personal Data Servers (PDS), thereby distributing the load across networks of independent, self-sufficient servers. That in its way is in line with creating a resilient and user-owned type of space. 

As things stand today, though, most of the users remain connected to the primary infrastructure, causing bottlenecks as the user base expands. The fully decentralized approach would be rather difficult to implement. Yes, building a PDS is relatively simple using current tools from providers like DigitalOcean; however, replicating the whole Bluesky infrastructure will be much more complex. The relay component alone needs nearly 5TB of storage, in addition to good computing power and bandwidth. Such demands make decentralization inaccessible to smaller organizations and individuals. To address these challenges, Bluesky may require resources from hyperscale cloud providers like AWS or Google Cloud. Such companies might host PDS instances along with support infrastructure. This will make it easy to scale Bluesky. It will also eliminate the current single points of failures in place and make sure that the growth of the platform is ensured. 

The path that Bluesky takes appears to represent two challenges: meeting short-term demand and building a decentralized future. With the right investment and infrastructure, the platform may well redefine the social media scenario it so plans, with a scalable and resilient network faithful to its vision of user ownership.

Emerging Wave of Digital Criminals Targets U.S. Financial Systems

 

A recent study by the University of Surrey, in partnership with Nigeria’s Economic and Financial Crimes Commission (EFCC), reveals that cryptocurrency fraud in Nigeria is overwhelmingly carried out by young men, with males accounting for all convicted offenders and nearly two-thirds of them under 30. Over half (55%) of these cases target victims in the United States, illustrating a troubling cross-border crime trend.

The analysis highlights a growing wave of young, tech-savvy criminals leveraging digital currencies to execute sophisticated fraud schemes, making enforcement a major challenge. 

Dr. Suleman Lazarus, co-author and cybercrime specialist at the University of Surrey, pointed out the urgent need for global collaboration to address the issue, noting, “Our findings expose a surge in cryptocurrency fraud, led by a generation of male offenders using online platforms and digital currencies to conduct high-stakes crimes with global reach.”

The study involved a comprehensive review of case files, which revealed that platforms such as Facebook (27%), Gmail (22%), and Instagram (14%) are frequently used to contact and deceive victims. Notably, Bitcoin is the cryptocurrency of choice for nearly half (46%) of these schemes, complicating efforts to trace and recover stolen funds due to its inherent anonymity.

Financial gains from these scams vary widely, from as little as $1,000 to as high as $475,000 in cash, with some fraudsters accumulating up to 1,200 Bitcoin—worth an estimated $81.96 million. Contrary to the assumption that technical sophistication requires advanced education, only about 25% of the convicted fraudsters held a degree.

Dr. Lazarus emphasizes that the popularity of digital currencies calls for heightened awareness among law enforcement, policymakers, and the public to combat this evolving financial threat.

Government Advises Social Media Platforms on IT Rule Compliance Amid Deepfake Concerns

 

In response to escalating concerns surrounding the rise of deepfakes and misinformation fueled by artificial intelligence (AI), the government has issued a directive for all platforms to adhere to IT rules, as outlined in an official release. 

The advisory specifically targets intermediaries, including digital and social media platforms, requiring them to clearly and precisely communicate prohibited content specified under IT Rules to users. This move comes after discussions between Minister of State for IT Rajeev Chandrasekhar and intermediaries, addressing the particular threat posed by AI-generated deepfakes.

According to the advisory, content not allowed under the IT Rules, especially as per Rule 3(1)(b), must be explicitly communicated to users through terms of service, user agreements, and regular reminders during login and information sharing on the platform. 

The advisory underscores the importance of informing users about penal provisions, including those in the Indian Penal Code (IPC) and the IT Act of 2000. It further states that terms of service and user agreements must clearly specify the obligation of intermediaries/platforms to report legal violations to law enforcement agencies under relevant Indian laws.

Rule 3(1)(b) within the due diligence section of the IT rules mandates intermediaries to communicate their rules, regulations, privacy policy, and user agreement in the user's preferred language, as highlighted by the advisory. Platforms are obligated to make reasonable efforts to prevent users from engaging in activities related to the 11 listed user harms or prohibited content on digital intermediaries.

The advisory underscores the growing need to address deepfakes, which involve digitally manipulated and altered media, often using AI, to convincingly misrepresent or impersonate individuals. Recent incidents of 'deepfake' videos targeting prominent actors have gone viral, triggering public outrage and highlighting concerns about the potential misuse of technology for creating doctored content and fake narratives.